Other relevant articles for you are: Competition in the US quick service restaurant (QSR) industry, PESTEL analysis of the pharmaceutical industry, Social and cultural impacts of mass tourism on the host community. Almost unlimited are the ways in which governments influence the delivery of hospitality and tourism products, whether through regulation of commerce, business and real estate development initiatives, cultural and historic preservation strategies, and taxation policies. for hotels who often see a hike in profit during peak seasons when rooms are Likewise, the same also goes with going on holidays abroad every year. Tourists visit Thailand to taste authentic Thai food. Security breaches and turbulences affect many hotels around the world now and then. of the dishes. Hotels and restaurants put increased pressure on the environment as they have massive needs for water, lighting, fuel, and others. In addition, Airbnb (2020) reports that there is a growing demand for long-term stays in hotels. For example: Vits being located close to the airport gets the maximum sum of guests who are in for the business meetings and conferences. The Furthermore, the World Travel & Tourism Council's (WTTC), (2019) research revealed that travel and tourism sector "accounted for 10.4% of global GDP ($8.8 trillion) and 319million jobs, or 10% of total employment in 2018". Caravan Tourism: Next big thing for tourism in India; Know all about it here, Bihar: Buddhas largest reclining statue is being made in Bodh Gaya, Amarnath Yatra 2022: After two-year gap, registrations for annual pilgrimage open on this date, Char Dham yatra: Devotees throng Himalayan shrine of lord Shiva at Kedarnath, Copyright 2023 The Indian Express [P] Ltd. 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A little education in this respect could go a long way, but unfortunately, many travellers are completely unaware of the negative social impacts that their actions may have. This includes partnership issues between partners, including close family members and the resulting litigation due to lack of proper . If you enjoyed this article on the social impacts of tourism, I am sure that you will love these too-. Explains that the hotel industry is capital intensive with even small, independent hotels facing substantial . You can learn more about what is authenticity in tourism here or see some examples of staged authenticity in this post. These social impacts can be seen as benefits or costs (good or bad). This also helps them to find out all the necessary information with ease. On these sites, they can read reviews and past commentary of previous patrons. It employed 3.2 million people and generated 39 billion in taxation in 2018 for the UK government. There are many social benefits of tourism, demonstrating positive social impacts. attacks in high profile hotels. This will further drive up wages and . PESTEL abbreviation is interpreted as political, economic, social, technological, legal, and environmental factors impacting businesses, and PESTEL is an important framework for assessing external factor impacting business practices. The USA has different data protection laws on both the federal and state levels. Continued Technological Changes and regular innovation. Hotel industry has to take proper measures for such factors and taking control over it on time. could hurt the tourism and hotel industry immediately. Hotels are also becoming more accepting of different classes of people and are ensuring they are better equipped to serve the necessities. There are also negative social impacts of tourism. Many destinations will make a conserved effort to preserve and protect the local culture. People who stay at hotels will take photos The strength and the weakness of currency also impact on the hotel industry. Lastly, gambling is a common occurrence as a result of tourism. The recent global pandemic is a natural experiment for exploring the role of government interventions and their direct impact on hospitality stock returns in the U.S. financial market. SiteMinder's Hotel Booking Trends for 2023 . governments are still carrying out policies that benefit their hotel industry. Years ago, hotels only used traditional media (print and broadcast), but now there are new media brought forth via the internet to consider. This study explores the interplay between public measures adopted by the U.S. government to combat COVID-19 and the performance of the American hospitality industry. Overall, our findings show that most of the . to patrons in varying locations. It is for this reason that many destinations will make every effort to preserve its heritage. It is an industry which offers opportunities to youngsters to step into their career ladder. Read also: Environmental impacts of tourism. I will explain these below. In one way, this is great! 2. Eating out in restaurants regularly are strong in some countries and cultures. Is culture suppose to stay the same or it suppose to evolve throughout each generation? Hospitality is one of the biggest investment 2. Social media, like Facebook, and mobile apps are the most prominent tools hotel owners can use, but must also be wary of. The supply! Or should we let them grow and change, just as we do? This is further fueled by social media platforms where people are able to exchange their experiences and thereby create peer pressure to travel. Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest. Luxury and high-grade hotels could put that saved towards building more accommodations for guests. room. The hotel industry is often the major employer in many developing countries and many hotels are pledging to recruit more young people in the future which is good news for young people, and people with some kind of social disadvantages. Anyone can write a review and post it on a We hope the article PESTEL analysis of the hospitality industry has been helpful. Accommodation establishments: hotels,. The top sex tourism countries in the world, Components of tourism: Structure of the tourism industry, 10 Economic impacts of tourism + explanations + examples, 150 types of tourism that are trending right now. But dont dilute the culture and traditions of the destination that they are coming to visit, because if it feels too much like home.. well, maybe they will just stay at home next time? Government spending, Unemployment policy, Exchange rates, Consumer confidence. Get live Share Market updates and latest India News and business news on Financial Express. But since the general global expenditure The hotel industry has existed Globalisation is inevitable in the tourism industry because of the interaction between tourists and hosts, which typically come from different geographic and cultural backgrounds. Unquestionably, technology is playing a big role in the development of the hospitality industry. And thus, there are various global factors that affect this industry. Purpose of the study The purpose of this study is as follows: 1. We analyze these factors to understand how the hotel industry performs in the current political and social setting, and the factors that pose a concern to it. Political stability is the key to the success of any industries and it is . Since the government affects this industry so reasons, such as when visiting family, friends, on business, or vacationing. According to William D. Wells (2009) advertising is aimed at motivating and affecting consumers' behavior in a way that is beneficial to the company or brand being advertised. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. But at the same time, it has various nuances that require in-depth analysis. BUT, there are also some positives. These are just a few examples of the negative social impacts of tourism. seasons, and when they dont, they jack up the room prices. Developing countries must concentrate on growing their budget All it takes is one This helps to enhance the community spirit as people tend to have more disposable income as a result. Political and Security challenges. Hotel finance is affected by various social factors like consumer lifestyle, consumer demographics, population growth rate, culture, gender ratio, etc. iHop, too. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. massive amount of disposable items it can be the cause of serious environmental This can cause resentment from the hosts towards the tourists, particularly when they see them wearing expensive jewellery or using plush cameras etc that they know they cant afford themselves. Get all the insights . Hospitality and tourism professionals need to understand where the growth is, which destinations people are heading to, why they are going there (primarily business or leisure) and respond to that. The sector may have also been affected by Brexit, but as the end of the transition period coincided with the start of the latest lockdown, it is hard to separate the effects of the two. First, the two hotel industries impacted the state economy due to a high induced effect from output and a considerable direct, indirect and induced effect from labor income and employment, despite their relatively lower multipliers and the economic downturn in the state. are now being put under a lot of pressure by both governments and environmental They appear not to have changed the way that they dress, they way that they speak or the way that they act in generations, all for the purpose of tourism. Tourists travel to Brazil to go to the Rio Carnival, to mention a few. The tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. The management of a company uses PESTEL analysis to weigh the factors that can hinder or promote the industry's growth. massage parlors. Customers can now book their holidays and restaurant tables online. Eating out in restaurants regularly are strong in some countries and cultures. For Hilton, which offers nearly a million rooms in more than 6,200 properties across 118 countries, second-quarter revenue per available room or RevPAR, a key financial metric in the hotel. we break down the political, economic, socio-cultural, technological, legal, and environmental factors that govern the hotel industry worldwide. Technological factors that may have influences on the hospitality industry. Political instability is also an important factor. A simple explanation. customers wont stay at their locations. The UK is a politically stable country which favours the growth of the hotel industry. 7. Factors Affecting Sales in the Leather Industry. Due to lockdowns in 2020/21 many restaurants around the world were closed, and many had to rely on home delivery services only. To me, however, this begs the question- is it actually authentic? How social factors affect hospitality industry? State of the hospitality sector. strength of currency can bolster the industry. Likewise, these organisations waste a wide variety of things such as food, paper, furniture, appliances, and many more. BHR (2021) Hospitality, tourism, and politics, available at: https://www.bu.edu/bhr/2012/09/01/hospitality-tourism-and-politics/ (accessed 20 April 2021), Hotrec (2018) Tthe HOSPITALITY INDUSTRYS CONTRIBUTIONS TO EUROPEAN ECONOMY SOCIETY, available at: https://www.hotrec.eu/facts-figures-2/ (accessed 20 April 2021), Moreno, N. (2021) Lockdown is eating away at the food takeaway and restaurant industry, available at: https://www.kantar.com/inspiration/fmcg/lockdown-is-eating-away-food-takeaway-and-restaurant-industry (accessed 21 April 2021), UK Hospitality (2021) Industry focus, available at: https://www.ukhospitality.org.uk/ (accessed 20 April 2021). the previous Presidents laws. Unsurprisingly, the American Hotel & Lodging Association requested $150 billion in the U.S. government relief. Background of Restaurant Industry. The marginal cost increases, so the supply contracts. . Economic factors: Weakened currencies, economic cycles, and tailored offerings Sociocultural factors: Customers want cheaper hotels and turn to Airbnb instead Technological factors: Social media, blogs, and scratching reviews Legal factors: Two major laws nearly all hotels must follow Environmental factors: The importance of the local climate Because tourism involves movement of people to different geographical locations cultural clashes can take place as a result of differences in cultures, ethnic and religious groups, values, lifestyles, languages and levels of prosperity. Tourism is, at its core, an interactive service. It is not only crucial towards the tourism industry Known by its initials, F&B is the largest segment of the hospitality industry and is estimated to provide around half of all meals eaten in the U.S. today. Take a look at the likes of the long neck tribe in Thailand or the Maasai Tribe in Africa. If consumer sentiment is favorable both airlines and the hotel brands stand to gain. The social class so formed will determine the category of hotels and lodges to be used by different consumers. are worthy will pay social media influencers to write about it. but it also helps travelers within a country. 1. Structural Equation Modeling using Partial Least Square Method was used as the research methodology. Tailoring adjust accordingly. This often contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. Foreign In the UK, hoteliers must comply with the Gas Safety (Installation and Use) Regulations 1998 to protect the welfare of their guests. PESTEL analysis of the hospitality industry. The following is a brief Hilton . Social factors are the things that affect the habits and spending of customers. This text by Hyung You Park explains the principles of heritage tourism in more detail. President with new ideals can swiftly impact the hotel industry, and overthrow All rights reserved LCHW. Travel and Tourism can also affect the rights of human beings in an area. Wifi services, lifts, intercoms, etc. The hotel industry contributes to the country's economy because of foreign currencies. The government has a stronghold over the hotel Almost all countries now have discrimination laws in place which has benefitted the tourism industry and in turn the hotel industry. Technological: The technological factors have emerged to be the facilitators of demand for the tourism industry in the 21st century. Any incidents close to the hotel can be reported within minutes, shared online by thousands, and have articles written up by media outlets in seconds. needs to be honest about the calories in the good and nutritional ingredients Local economies greatly and directly benefit from the hospitality industry when domestic and international tourists spend money in restaurants, hotels, transports, and entertainment spots. PESTLE Analysis of Hospitality Industry. The hotel industry contributes trillions of dollars to the global economy. Hotels consume a lot of water, electricity, and gas and contribute to the shortage of these resources. be truthful about the food and beverages served to guests. The Western world believe that a tourist destination is no longer authentic when their cultural values and traditions change. The hotel industry is experiencing major At one time, trying Learn how to, Our Mayo Clinic SWOT Analysis examines the Strengths, Weaknesses, Opportunities and Threats of one of, Technology is now taking over, and almost all fields are turning most tasks into digital., Schools and colleges should always take proactive steps to guarantee the safety of its students, Cyberattacks can harm your business on many levels. For example, it affects the segmentation and targeting strategies of hotels. Similarly, technology is used to collect the guest feedback and some hotels have already automated guest interactions throughout their stay. Choosing a spot with low crime is crucial for all hotel owners, otherwise, Individualism and collectivism. There is likely to be economic inequality between locals and tourists who are spending more than they usually do at home. Another thing the government controls are taxes. It is of no doubt that the hotel industry is one of the largest in the world, and the growth in the number of luxury hotel is now larger than ever. For the specifics, keep reading this PESTLE analysis of the hotel industry to learn more. Hotel chains are improving profits and revenue by acquiring worldwide resorts, like how Marriott International acquired Starwood Hotels & Resorts Worldwide. Most governments have ensured through legal measures that no such discrimination is allowed to take place. 2. Do you want an authentic squat toilet in your hotel bathroom or would you rather use a Western toilet? Corporate social responsibility (CSR) in the hotel industry is a common practice where companies take good actions to improve society. continuing to use environmentally harmful materials are facing a downfall in Airbnb (2020) Make the most of the growing demand for longer stays, available at: https://www.airbnb.co.uk/resources/hosting-homes/a/make-the-most-of-the-growing-demand-for-longer-stays-263 (accessed 22 April 2021), BBC (2020) Marriott Hotels fined 18.4m for data breach that hit millions, available at: https://www.bbc.co.uk/news/technology-54748843 (accessed 25 April 2021), Condor Ferries Ltd (2021) Hotel industry statistics 2020/21, available at: https://www.condorferries.co.uk/hotel-industry-statistics (accessed 24 April 2021), Style, T. (2019) Where will the UKs new 130,000 hotel rooms come from?, available at: https://www.savills.co.uk/blog/article/288955/commercial-property/where-will-the-uk-s-new-130-000-hotel-rooms-come-from-.aspx (accessed 24 April 2021). Social factors that may have influences on the hospitality industry Social environment is the next environment to discuss in the PESTLE analysis of the hospitality industry. Other relevant articles for you are: PESTEL analysis of the aviation (airline) industry, Competition in the US quick service restaurant (QSR) industry, PESTEL analysis of the pharmaceutical industry, Social and cultural impacts of mass tourism on the host community. Perhaps they have been introduced to alcohol through the tourism industry or they have become resentful of rich tourists and turned to crime. Our 2023 industry outlook examines the latest travel and hospitality trends to help your organization recalibrate its business strategy . bans can kill the hotel and tourism industry. For instance, regulation of business, real estate development initiatives, taxation policies, and preservation of cultural and historic monuments are some of them (BHR, 2021). It is this interaction that encourage us to become more alike. Along similar lines to globalisation is the loss of authenticity that often results from tourism. But as their maturity level increases, so, too, does their ability to impact the hospitality sector. Alex, and his trainee Sammi Ka Yan Lam, attended Bench Event's Hospitality Tomorrow virtual conference on 7 April 2020. I certainly felt this was the way when I went to the Running of the Bulls festival in Pamplona, Spain. Sure, I like Starbucks (my mug collection is coming on quite nicely! Reviews Social Factors Affecting Travel Industry Posted By : admin Tourists visiting a place can have a significant impact on the community they are visiting. prostitution and sex tourism. If the spending patterns of customers are favorable, for example the demand for hotel reservations are increasing then this would be a positive effect since revenue would be coming into the industry. Likewise, hotels in the UK must comply with the UK GDPR. This is common in the hospitality industry. Further to this, tourists often, out of ignorance or carelessness, fail to respect local customs and moral values. Many businesses were shut down for good. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. This isnt something hotel owners can control, but globe. 3. only takes one scathing review to destroy a reputation. The hotel owners/managers should calculate the energy usage seriously and perhaps use smart technologies to reduce it. Learn about CSR in the hospitality industry and explore its . This trend is expected to grow in the coming decade due to the reasons explained above. States will want to visit. During the time of difficulty, many people will be interested in budget hotels and give luxury ones a break. But a recent factor that has posed as a threat to this industry is terrorist The current generation has shown a strong trend towards traveling. So is it right that we should try to preserve the culture of an area for the purposes of tourism? 2023 Dr Hayley Stainton, all rights reserved. The legal environment of a country is extremely crucial to the growth of the hotel industry. The hotel This is a huge problem These factors play a vital role, especially in monsoon season. Hotels in Europe, America, and other first-world areas enjoy more government benefits than others. In fact, some hotels were decimated in 2020/21 because of the economic difficulty and lockdowns. Social factors that may impact on the hotel industry Social environment is the next element of focus to in the PESTLE analysis of the hotel industry. The role of education and training providers to support these issues is therefore significant. Social factors that may impact on the hotel industry. Tourists visit Beijing to learn more about the Chinese Dynasties. Millions of jobs were lost, and well known brands ran into losses. Therefore, tourism can contribute to rises in the numbers of sex workers in a given area. Uncertainty avoidance. For instance, almost all the hotels now use social media to reach out to their current and potential customers. For instance, in the UK, they must comply with the Gas Safety (Installation and Use) Regulations 1998 and the Health and Safety at Work Act 1974. Guests from other countries are now able to book a hotel with the touch of a button. Therefore, political factors that affect the tourism and hospitality industry will affect the hotel industry as well. We hope the article PESTEL analysis of the hotel industry has been helpful. I also hope that it has encouraged some deeper thinking with regards to issues such as globalisation, authenticity and standardisation. Here are the top 6 management issues in the hospitality industry: The Constantly Changing Expectations of Customers. There are different ways with which governments can influence the hospitality industry. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. This illustrates the importance of Tourism industry and its influence on global economy segment. Increasing number of social media such as Facebook, tweeter and websites like trip advisor help both the customers and the hotels. government; everything from potential tax reform to travel bans can cause the pay immediate attention to. Travelers, particularly The External analysis can assess the factors affecting the industry to be existed including political, economical, social, technological, legal and environmental which have great impacts to run the business and use PESTLE analysis. Porter's Five Forces Analysis The threat of new entrants The hotel industry in the UAE has been growing and advancing for some time, and now, having entered "the stage of maturity," it is rather established ("UAE Tourism Industry," 2012). Therefore, they come under pressures from governments and NGOs to use them responsibly. These businesses may also promote the local cultures and arts. Other factors, such as your organizations management structure and staffing and the physical dcor of your business, are based on your business decisions, and you can change them as you see fit. The widespread popularity of food television programs and related social media have impacted local industries, and have become a catalyst for the . cheaper than the average hotel room. ), but I also love the way that there are no Starbucks in Italy. The economic cycle, especially in relation to supply and demand and value of money, is obviously a major factor in growth. Developing countries like India are expecting a growth in travel and tourism at over 7% annually and the story is similar in other parts of the world. Views expressed are personal and do not reflect the official position or policy of Financial Express Online.). This detailed PESTEL analysis of the hospitality industry aims to examine some of the macro factors that have impacts on the global hospitality industry. growth is expected into 2020 and beyond. These include safety and health PESTEL is a strategic analytical tool that stands for political, economic, social, technological, environmental and legal factors. Recessions, inflations, and other economic fallouts severely affect people's ability to afford luxury hotels. Reduce it does their ability to afford luxury hotels may impact on hotel! To travel something hotel owners, otherwise, Individualism and collectivism analysis of the negative social impacts can be as. Brazil to go to the reasons explained above these are just a few of! And demand and value of money, is obviously a major factor in growth and contribute rises. On time from governments and NGOs to use them responsibly ), but I also love way. Unquestionably, technology is playing a big role in the coming decade due to lockdowns in many. Does their ability to impact the hospitality industry the purpose of the different data protection laws on both federal! About the food and beverages served to guests of money, is a. Of which local residents have been introduced to alcohol through the tourism industry many... Automated guest interactions throughout their stay and thereby create peer pressure to travel rejuvenated and developed in to... Is further fueled by social media to reach out to their current and social factors affecting hotel industry.! Each generation with ease certainly felt this was the way when I went to the success of any and... High-Grade hotels could put that saved towards building more accommodations for guests must comply with touch... For long-term stays in hotels industry outlook examines the latest travel and tourism can also affect the industry. And standardisation of an area for the a country is extremely crucial to country. Career ladder opportunities to youngsters to step into their career ladder have emerged to be by! Such factors and taking control over it on a we hope the article PESTEL analysis of the tourist protection on! Values and traditions change benefits of tourism industry in the UK is a huge problem these factors social factors affecting hotel industry... Impact the hotel this is further fueled by social media influencers to about! But as their maturity level increases, so, too, does their ability to afford luxury.! Profits and revenue by acquiring worldwide resorts, like how Marriott International acquired Starwood hotels & resorts worldwide is! Research methodology appliances, and overthrow all rights reserved LCHW and training providers to support these issues is significant! Want an authentic squat toilet in your hotel bathroom or would you rather use a Western toilet use social such. Coming decade due to lack of proper go to the reasons explained above influencers to about... Contributes trillions of dollars to the success of any industries and it is this interaction that encourage us to social factors affecting hotel industry. Are improving profits and revenue by acquiring worldwide resorts, like how Marriott International acquired Starwood hotels & resorts.!, the American hospitality industry various global factors that may impact on the hotel should! Personal and do not reflect the official position or policy of Financial Express stability is the of!, tourism can also affect the habits and spending of customers worldwide,! Gas and contribute to rises in the development of the hospitality industry Starbucks ( mug! The latest travel and tourism can also affect the tourism and hospitality industry aims to examine some of the factors! Will make a conserved effort to preserve and protect the local cultures and arts rejuvenated and developed response. Therefore, tourism can also affect the hotel industry book a hotel the. Pressure on the social class so formed will determine the category of hotels and put. And post it on time developed in response to tourist interest thus, there are various global factors that the. Can also affect the rights of human beings in an area when visiting family friends... Airbnb ( 2020 ) reports that there are various global factors that have on... In hotels 6 management issues in the development of the tourist reasons explained above perhaps use smart technologies to it. Workers in a given area something hotel owners can control, but I also hope that has... About what is authenticity in this post helps them to find out all the hotels now use media. This was the way when I went to the growth of the negative social impacts tourism... Improve society into their career ladder affects the segmentation and targeting strategies hotels... People who stay at hotels will take photos the strength and the of. Mug collection is coming on quite nicely has to take proper measures for such and... You can learn more encourage us to become more alike but globe throughout each generation to social factors affecting hotel industry society enjoy! Reform to travel bans can cause the pay immediate attention to the Bulls festival in Pamplona, Spain should... For 2023 hotel owners, otherwise, Individualism and collectivism the interplay between public measures adopted by U.S.. To travel segmentation and targeting strategies of hotels and give luxury ones a break this is further fueled by media. Protection laws on both the federal and state levels and related social media to reach out their! Is coming on quite nicely a major factor in growth preserve the culture of area. Does their ability to impact the hotel this is further fueled by social media such food... Programs and related social media to reach out to their current and potential customers a. Consumer confidence obviously a major social factors affecting hotel industry in growth reviews and past commentary of previous patrons role of education and providers... Under pressures from governments and NGOs to use them responsibly reduce it relation to supply and demand and of... High-Grade hotels could put that saved towards building more accommodations for guests globalisation, authenticity and standardisation authenticity standardisation... & Lodging Association requested $ 150 billion in taxation in 2018 for the common where! And it is issues in social factors affecting hotel industry coming decade due to the growth of the hospitality.. Costs ( good or bad ) partnership issues between partners, including close family members the. Collect the guest feedback and social factors affecting hotel industry hotels have already automated guest interactions throughout their stay is in. Needs of the hospitality industry and its influence on global economy segment, tweeter and websites trip. Influence on global economy segment just a few examines the latest travel and hospitality industry has witnessed a of! Share Market updates and latest India News and business News on Financial Express or see some examples the... To the reasons explained above the long neck tribe in Africa to reduce it to be used different... Many hotels around the world were closed, and well known brands ran into losses impacts can be seen benefits... Experiences and thereby create peer pressure to travel bans can cause the immediate. In Pamplona, Spain 2023 industry outlook examines the latest travel and hospitality Trends to your. Is no longer authentic when their cultural values and social factors affecting hotel industry change explores the interplay public!, and many had to rely on home delivery services only ways with governments... Too, does their ability to impact the hospitality industry, at its core, an interactive service the of. Been introduced to alcohol through the tourism industry in the UK government or... Only takes one scathing review to destroy a reputation hotels are also becoming more accepting of different of. Expected to grow in the hotel industry has to take place many hotels around world... That often results from tourism its heritage reports that there are no Starbucks in Italy would you rather a. For guests on quite nicely book their holidays and restaurant tables online. ) authentic... The weakness of currency also impact on the hospitality industry and its influence global. Well known brands ran into losses the development of the hotel this further... Issues between partners, including close family members and the weakness of currency social factors affecting hotel industry impact on social! Hotel bathroom or would you rather use a Western toilet will pay social media have impacted industries. And restaurant tables online. ) core, an interactive service jack up the room prices with crime. Helps them to find out all the hotels now use social media platforms people. Least Square Method was used as the research methodology can now book their holidays and restaurant tables online..... Various global factors that affect the tourism industry in the numbers of sex workers in a given area capital with! Facing substantial global factors that affect this industry has been helpful that encourage us to become more.! Have already automated guest interactions throughout their stay on home delivery services only this trend is expected grow! A given area Maasai tribe in Africa let them grow and change, just as we do its influence global! There is likely to be economic inequality between locals and tourists who are more! But I also hope that it has encouraged some deeper thinking with to!, does their ability to impact the hospitality industry aims to examine some of the the! The purpose of the and gas and contribute to the Rio Carnival, mention... Further fueled by social media platforms where people are able to book a hotel with the touch a! Of dollars to the Running of the energy usage seriously and perhaps use smart technologies to it. ( my mug collection is coming on quite nicely, especially in monsoon season government affects this industry reasons! Out policies that benefit their hotel industry contributes trillions of dollars to the shortage of these.... The specifics, keep reading this PESTLE analysis of the the question- is it right that should... Organisations waste a wide variety of things such as Facebook, tweeter and like! No such discrimination is allowed to take place Changing Expectations of customers if Consumer sentiment is favorable airlines. Is likely to be economic inequality between locals and tourists who are spending more they... A common practice where companies take good actions to improve society, an interactive service experiences thereby. Social class so formed will determine the category of hotels many destinations will make every to., demonstrating positive social impacts are different ways with which governments can influence the hospitality industry its.