Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Research leading to the master's degree. Individual or team project solving real business problems for an existing business entity, domestic and/or international. learning, and the use of big data in marketing analytics. Meet the Student Advisory Council of the MS in Marketing program. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. <> hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Most graduate level classes are at night, allowing students to work during the day. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. <>>> For more information about this program please fill out THIS FORM. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. %%EOF Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . USC Schedule of Classes Summer 2023. classes begin 5/17. endobj Applicants must satisfy the standard USC and Marshall graduate admission requirements. Mar 2016 - Apr 20171 year 2 months. Supervised on-the-job business experience in the field of marketing. )b"4F\> =b'/a(h{S~| B)t x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Requires market research, creative design, implementation planning, and client presentation. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Comprehensive treatment of the behavioral foundations of brands and brand development. A minimum cumulative GPA of 3.00 is required for graduation. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Ready to register for classes? For full time working professionals who are domestic status, the program can be completed in a two year format. 132 0 obj <> endobj <> One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. ) Graduate Certificate in the Business of Entertainment. 0 I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. stream Involves market research and implementation planning. endstream endobj startxref Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. marketing data and analytics to make business recommendations and decisions. The Columbia Advantage 01 Academics 2 0 obj Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Education. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Learning Objectives Upon successful completion of this course, students will be able to: 1. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. %PDF-1.5 Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. We are top 5 in the UK for Marketing (Complete University Guide, 2023). hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C 59 0 obj <> endobj @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Open only to juniors and seniors. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Proposal, data collection, analyses, and written report. ! GZ7T"%+ToBn' c <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> cJdk VHe0V;WVi There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. endstream endobj startxref To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. - Passion for marketing and desire to exceed and excel. ,xT@ University Catalog Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units endobj Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f 125 0 obj <>stream (Curricular Practical Training.) Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. MS in Marketing Students study from world renowned faculties. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Insights: We think you may be curious about the types of events that our SAC is organizing. #S84u>I^j:&EnC#q!. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Complete enough units from the following list to total 30 units (required to complete the program). For additional information, visit marshall.usc.edu/MSMkt. I understand how important and critical it is to choose the right program for your graduate education. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. - Personal commitment throughout the program. This version: August 22, 2021. f0H:L`x ! (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Prerequisite: BUAD 307 or MKT 385x. Open to Marshall Ph.D. students only. Prerequisite: BUAD 307 or MKT 385x. Log in to web registration. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. 169 0 obj <>stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) This course introduces students to marketing analytics through a wide range of analytical tools and approaches. . hbbd``b` hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 00o@,VvX`'lt043510n`fhxaL& At least two years of full-time work experience is preferred. {[P Work with R&D organization to design a new product or technology. Rotaract Club Of Nsit Regency. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Legal aspects of brand management such as trademark protection and infringement are also addressed. %PDF-1.5 % N31a\nZ{ Presentations by faculty, visiting researchers, and advanced students. *gBAt@eYq@'"%9*D$ As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. i"c rtwtwXpLQ_d Media, Mass Communication and Journalism. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Techniques for building and analyzing advanced quantitative analytical models. your goals in mind. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. %%EOF We look forward to hearing from you. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. The Consumer Behavior Track offers a wide range of electives. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Prerequisite: MKT 445. - Careful time management to ensure keeping up with classwork and projects. 6 ^30YB|*HBXOB [a The course employs a combination of lectures, articles, and "hands-on" exercises. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Please refer to the sample course plans below. When attempting to . Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. %%EOF Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Open only to sophomores, juniors and seniors. Domestic students may pursue an internship immediately after the classes begin in the summer. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Seminar. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. d_"Y"WjJg VxI^Vi $'=5. Additionally, you can connect with the president of the SAC on LINKEDIN. endobj Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com endstream endobj 136 0 obj <>stream Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. 3 months at . Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. fu. bmP"]_CLL`]@Mg`x 8 (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Graded CR/NC. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ - Team player with good communication skills. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. endobj U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. * Must be taken in the first term/semester or prior to admission. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! HSKo@Wq] 2 0 obj 4 0 obj 0 You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Contact: We would love to tell you more about all things that SAC does. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. endstream endobj startxref % The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Generate marketing insights and make practical recommendations; Academics and Curriculum. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Proposal, field research, analyses and oral and written presentations. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. dNdn. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Review and discuss current research in Marketing. Did you find what you needed today? 2 0 obj If approved, the replacement will be documented in the offer of admission. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Brilliant marketing is at the core of turning potential customers into loyal brand advocates. <> %PDF-1.5 % Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. , etc. You'll use a multi-channel approach to analyse and interpret data. 1 0 obj Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). % % hbbd```b``^"k@$ The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. * Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. %PDF-1.5 MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Please enable Javascript for full functionality. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Graded CR/NC. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. S, GefjKG1 ; zRs? SiV 8'PQi * qq @ zV, digital marketing, and use... Strategies that will make you the go-to person for Marshall graduate career Services GCS. Passion for marketing and desire to exceed and excel will be documented in the of! 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